Why doesn't my website appear on Google?
The 5 most common mistakes that make your website invisible
You have a beautiful, professional website with good content... but no one can find it. You wonder: "Why doesn't my page appear on Google?" This is one of the most common frustrations we hear.
The Reality No One Tells You
The 5 Most Common Mistakes
1. Not registered in Google Search Console
Google Search Console is free and essential. It's like the "civil registry" of your website. Without it, Google may take weeks or months to find your page on its own. Worse yet, you won't know if there are errors preventing indexing.
2. Robots.txt blocking access
Developers often leave "site under development" settings that tell Google "don't look at me yet." This is like having a permanent "CLOSED" sign on your online business.
3. Duplicate or very brief content
If your page only says "Welcome to our company" and nothing else, Google doesn't have much to index. Or worse, if you copied text from another site, Google penalizes duplication.
4. Zero relevant keywords
Your page might talk about "innovative solutions" when people search for "plumber in New York." There's a disconnect between what you offer and how people search for it. Without the right keywords, you're invisible.
5. Passive SEO (no maintenance)
The biggest mistake: thinking SEO is "done once and forgotten." Google constantly changes its algorithm. Your competitors update their sites. If you don't maintain active SEO, you disappear without realizing it.
The Solution: Active SEO
What You Should Do Now
- ✓ Verify your site is registered in Google Search Console
- ✓ Check that robots.txt isn't blocking Google
- ✓ Add relevant content with keywords your customers actually use
- ✓ Consider an active SEO service instead of leaving it abandoned
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