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Website + Payments + SEO

The Right Way: Defensive Driving School in USA

We developed the website for a defensive driving school in the United States with integrated payment gateway (Square, Apple Pay, Google Pay), booking calendar, and active SEO positioning.

The Client

The Right Way - Defensive Driving School

The Right Way is an AAA-certified defensive driving school located in Durham, North Carolina, USA. Offers court-approved courses in North Carolina, South Carolina, and Virginia, both in-person and online, in English and Spanish.

The Challenge

The client needed a professional platform to operate in the US market:

  • Sell online courses with secure payments from USA
  • Accept multiple payment methods: cards, Apple Pay, Google Pay
  • Show available course calendar with filters
  • Position in local driving school searches
  • Offer bilingual experience (English and Spanish)
  • Convey professionalism and AAA certification

The Solution

We developed a complete website with all e-commerce functionalities:

  • Square Payments integration as payment gateway
  • Apple Pay and Google Pay support (mobile payments)
  • Interactive calendar with filters by duration, language, and availability
  • Digital shopping cart with optimized checkout
  • Active SEO service for local positioning
  • Bilingual design (English/Spanish)
  • Modern animations and premium user experience
  • Google Analytics integration for metrics
  • Featured AAA certification to build trust

Technologies Used

Tech stack for e-commerce in US market:

Laravel
Square API
Apple Pay
Google Pay
JavaScript
Active SEO

Results Achieved

The platform enables online course sales in the US market:

USA Target market
3 Payment methods
SEO Active positioning
2 Languages (EN/ES)

Client Testimonial

"Working with Neil from Adratech Systems was an excellent experience. From the first contact, they perfectly understood our needs and the importance of offering defensive driving services with a professional image. We maintained constant communication throughout the process, and the result was a modern, functional, and attractive website. I recommend their work with total confidence."

K
Kay Gonzalez The Right Way - Defensive Driving School

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